Richard Dyers utopian theory
Escapism
He saw media/entertainment as a form of escapism for its audiences which is why it is popular
"Audience consumes media to escape reality"
Richard Dyers questions
Who's our audience?
What do they want?
Dyer believes that audiences consume media to draw key pleasures from that experience
Nowadays we can tailor what we consume to what we want
Age
Music taste
Sports
Communication linked with psychology
We were asked what we liked in media and our thoughts on why people consume it
Will Patel : "I just like things that provoke emotion weather they are happy or sad"
Hector: "urban reality youth sad but you don't have to endure the reality of it"
Eve: "people like seeing others in a less fortunate situation"
Lily: you can play out an unrealistic fantasy. Wanna be voeyers
Clay: "people like expecting a revelation or thrill, detective stories, cliffhangers etc"
Sidonie: "people like relatable, realistic drama"
Reece: niesh demographic"
Dyer
People like media that expresses ideals about how human life could be organised and lived.
Entertainment offers the image of something better to set against the realities of day to day existence.
Audiences choose to consume media because it includes...
Social tension - Political themes
Kendrick - institutional racism
4 lions- islamaphobia
X-men/avatar - inequality (others) fear of the Unknown
Problem vs utopian solution
Exhaustion - energy
Scarcity - abundance
Dreariness - intensity
Manipulation - transparency
Fragmentation - Community
Inadequacy
Superheros - marvel dc
Being able to dream of being extraordinary
Treatment
Equilibrium - disequilibrium
Dilemmas to overcome
An exciting incident
Absence - something that's missing in our lives
E.g. Happiness, love etc.
Location (homely, uncomfortable)
Personal questionnaire
What makes you frightened: my future (failure)
Interesting family member: dad moved to England at 17 with his older brother now works with the lighting crew at the colleseum. Nana, Sufi,
Happy childhood memory. Watching Fireworks from a pram
Do you have a special/interesting hobby?
Writing lyrics/poetry, making music/songwriting
Artist I admire
Tyler the creator -musician/rapper
Kendrick Lamar - Musician/rapper
Wes Anderson - Film Director.
Heath ledger - Actor.
Idris Elba- Actor.
Fred Astaire - Dancer Nadia Latif- Theatre Director
Period of history that interests you
The 80's